Karin Boomsma perceives businesses as a force for good and the circular economy as a key model for the new systems and ultimately a circular society. She uses creativity and innovation to turn climate change and circular economy concepts into relevant business strategies, communications, fruitful partnerships, networks, activities and positive impact. Her key focus is boosting businesses to rethink their DNA and redesign models into future proof ones. With a background of social and cultural studies, her passion for diversity, behavioural change and youth is big. She is a visionary in building partnerships and creating multi-stakeholder movements.